February 28, 2010

Off The Clock -- Are The GHz Wars Over?

That's knocking on the door of 4GHz, but Nor-Tech's Todd Swank thinks the milestone won't much matter to the general public when it arrives.

"I think the 4GHz barrier is an exciting milestone to cross and will be followed by those of us in the industry, but I don't think it will generate nearly as much interest by the general population as when Intel and AMD both battled to surpass the 1Ghz mark," he said.

Swank, vice president of marketing at Burnsville, Minn.-based system builder Nor-Tech, said clock speed is just one of many considerations his customers have.

"It's amazing what's happened with clock speed. It used to be what everyone asked for when buying systems, but now there are just so many other variables to consider," he said. "Nowadays, when customers are giving us specifications, we're just as likely to see any of the following requests instead -- processor brand, model number, core count, onboard cache or features like Intel Turbo Boost."

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