September 13, 2011

IDF: Intel Executives Try To Build Buzz Around Ultrabooks

Ultrabooks are viewed by some industry analysts as Intel's bid to finally establish a foothold in a mobility space with which it has long flirted. Todd Swank, vice president of marketing at Burnsville, Minn.-based system builder Nor-Tech, says Intel could see strong uptake for Ultrabooks despite an abundance of competing mobile devices already on the market. 

 "Intel is a little bit late to the party and they're playing catch-up to ARM in terms of power consumption and battery life," said Swank. "But smaller and faster is what customers are demanding, and as a reseller I could see Ultrabooks being very popular."

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