December 11, 2011

Digital Signage Growing As VARs Eye Reoccurring Revenue, Back-End Opportunities

Todd Swank, vice president of marketing at Nor-Tech, a systems integrator based in Burnsville, Minn., and an Intel (NSDQ:INTC) authorized integrator and Platinum partner, believes that the many technical components under the digital signage umbrella -- ranging from software management, to AV, to networking -- give solution providers an opportunity to ease end-user headaches by providing all-in-one digital offerings from a single source. 

“It’s hard to just offer one element of digital signage,” Swank said. “When customers are looking into it, they don’t want to buy hardware from one place, the installation from one place, and then the software from another. That’s a lot of people for the customer to talk to. They’d rather just have a solution provider provide all those elements in one, single package.”

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