November 21, 2010

How To Stay Alive In The Custom System Market

"The commoditization of the client has really changed everybody's business," said Todd Swank, vice president of marketing at Nor-Tech."Ten years ago we used to focus solely on selling PCs, that's where most of our revenue was derived from. Nowadays, because the price of PCs has dropped so much; it's a bloodbath for pricing."

"So we made the decision to start offering Lenovo notebooks alongside our Voyager workstations and servers, and honestly today that's probably the highest-growing part of our business," said Swank. "We try to add value-added services around that"

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