Article: Acer Founder Shih Says Tablets, Ultrabooks Are Fads

Todd Swank, vice president of marketing at Burnsville, Minn.-based system builder Nor-Tech, thinks Shih's comments are off base.


"For him to say the tablets and Ultrabooks are a fad makes it sounds like people are going to switch back to notebooks, but I don't think that will happen at all," said Swank. "To say that something new will replace the tablets and Ultrabooks makes some sense, but it's easy to say that something else is coming. I don't think that the product that is going to make them a fad is on the marketplace yet."

Swank believes that Acer's struggles in the tablet space inspired Shih's comments. "To me, they are trying to cover their tracks, because they were the golden child for a few years in the netbook space and then Apple came in and slapped them around a little bit with the iPad," Swank said.

Added Swank: "I agree that people do need to innovate like Apple did, but to say iPad is a fad is a little premature because they are breaking new ground in places where PCs have never been before." 

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