August 22, 2011

Partners: Economy, Tablets Change PC Refresh Cycle

For system builders, tablets are not only extending the PC refresh cycle, but also fundamentally changing it. Todd Swank, vice president of marketing at Burnsville, Minn.-based system builder Nor-Tech, thinks customers are undecided about what hardware to buy, and are waiting to figure it out. 


"I still think there is a big question from customers across the scale about whether to replace desktops with notebooks or tablets," he said. 


Swank thinks the recent success of operating systems from Apple(NSDQ:AAPL) and Google (NSDQ:GOOG) shifts the dynamic away from Microsoft (NSDQ:MSFT), a company that has traditionally impacted the refresh cycle more than any other. 


"In the past [the refresh cycle] was just about getting the newest version of Windows. Now there are a lot more choices," Swank said. "The transition from Windows XP to Windows 7 will continue to make sense for many customers, but users are also demanding features that they aren't seeing from their traditional PC refresh process. That's where Android and Apple are changing the game." 


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http://www.crn.com/news/client-devices/231500293/partners-economy-tablets-change-pc-refresh-cycle.htm;jsessionid=nZ7OYYeoH9yhyEAAgPbOzg**.ecappj01